Quattrocento
3D DESIGN
WEBFLOW
MOTION
About the Project
Quattrocento is a concept for a contemporary ceramic atelier, bringing traditional craftsmanship into a more editorial and modern context. I designed the brand identity, 3D art direction and digital experience as one connected system. The aim was not simply to make ceramics look premium, but to translate what makes them compelling in person — material, imperfection and touch — into a digital environment. The question behind the project became: how can a digital experience feel as considered and tactile as the objects it presents?
Research & Direction
I started by looking at how contemporary craft, ceramics and design-led brands communicate online. Much of the category sits between two familiar visual languages: minimal luxury on one side, and an explicitly organic, handmade aesthetic on the other. I wanted Quattrocento to occupy the space between them. The direction became tactile, restrained and editorial. Natural textures and imperfect forms would communicate the physical character of ceramics, while typography, composition and generous space would bring structure and precision. That contrast — organic objects inside a highly considered system — became the foundation for everything that followed.
BUILDING THE BRAND
The identity began with the monogram. I explored different constructions of the Q, looking at proportion, geometry and historical references while searching for a mark that could feel contemporary without losing its connection to craft. The final direction combines a delicate typographic character with a simple geometric gesture. Its circular construction subtly echoes the forms and movements associated with ceramics, giving the identity a connection to the product without illustrating it literally. The same balance carries through the wider visual system. A restrained palette drawn from clay, glaze and natural surfaces lets material and imagery lead, while expressive typography introduces an editorial quality. The result is intentionally quiet: the identity frames the work rather than competing with it.
3D & ART DIRECTION
Because tactility was central to the concept, the imagery couldn't feel like conventional product photography. I developed the ceramic objects and environments in 3D, using material, light and composition to create a visual world around the brand. Imperfect surfaces and organic forms are placed within carefully controlled scenes, creating the same tension between craft and precision established by the identity. Working in 3D also allowed the art direction to become part of the system rather than a collection of isolated images. Objects, lighting and compositions could evolve alongside the website and remain consistent across different moments of the experience.
WEBSITE & INTERACTIONS
I designed and built the website in Webflow, bringing the identity, imagery and interaction into a single experience. Rather than approaching it as a conventional e-commerce catalogue, I treated the site more like a digital gallery. Large compositions give the ceramics room to exist, while typography and negative space create rhythm between product, story and workshop content. Interaction follows the same principle as the visual identity: present, but never distracting. Slow reveals, subtle transitions and restrained motion add depth without competing with the objects themselves. Responsive layouts and a flexible CMS structure allow the experience to extend naturally into workshops and future commerce. The finished site brings the different parts of Quattrocento together — identity, object, image and motion — turning the website into a digital extension of the atelier rather than simply a place to display its work.